Blue Ocean Law Group

Please choose a route

I want to do business as usual

For clients looking for standard legal and business services

I want to chart new markets

For clients focused on Blue Ocean Strategy®

Who we are

Blue Ocean Law Group™ are a #NewLaw Firm designed from a blank canvas using the principles of Blue Ocean Strategy®.

In Blue Ocean mode [also known as chart new markets] we:

-> encourage clients to approach Blue Ocean Law Group™ as their first port of call [as a general practice law firm] to provide 1-stop shop service; and

-> offer corporate governance (including Blue Ocean Strategy® Services [BOSS]℠) in an exclusive strategic alliance with Blue Ocean Strategy Australia®.

Start to develop your Blue Ocean Strategy® mindset

Embark on a Treasure Hunt:

-> can you find the "6 Red Ocean Traps" video?

Hint: click the main switch above to CHOOSE A ROUTE.

Keep a lookout for the roaming shark!

Blue Cow!?

"Every day, clients are faced with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow!"

Our goal is to be truly remarkable in everything we do.

What we do

Legal services

In Blue Ocean mode we deliver:

-> Self-Service Legal with support from our lawyers when required.

Blue Ocean Opportunities in the Legal Profession

When Blue Ocean Strategy® is applied to the legal profession a large untapped market* can be quickly identified:

* an estimated 85% of Australians fail to contact a lawyer when experiencing a legal issue.

We have packaged our introductory legal services to provide simple solutions for everyday legal needs + made them available via an affordable subscription model.

Self-Service Legal Documents

Ask about our growing list of self-service legal documents for Australia, U.S.A. + U.K. Purchase an individual legal document or subscribe to access our growing library of legal precedents. Manage your risk by taking a short-quiz to help determine whether you need a lawyer to assist.


For non-litigous matters, where you only need specific deliverables: we can agree on the pricing up front.

Subscribe for Legal + Compliance Services

We have packaged traditional legal services (select PRICING from the menu or scroll down for details) to cater to all client categories from Individuals, Sole-Traders / Directors / Shareholders/ General Counsel to Board of Directors / Chairman for local + foreign companies carrying on business in Australia or New Zealand.

Dispute resolution + litigation

Whether it is a dispute with your neighbour, business partner/s, professional advisor/s, or bank we can help you articulate your desired outcome and get you the best chance at settling your dispute. We hand-pick the best barristers so that your legal team is well positioned to argue the merits of your case through to trial, retrial, and appeal/s (if any).

Business and legal technology

We have carefully selected a range of Blue Ocean Strategy® enabling business + legal technology solutions [BOLTS]℠ + entered into strategic alliances to enhance our ability to chart new markets. Where appropriate we share these solutions with our clients.

Here are a few examples:


A self-service, user-friendly, multi-lingual, comprehensive + transparent, globally compliant Privacy Policy (incl. GDPR) + Cookie Consent solution [ask us about the Terms + Conditions beta] for your website or app; we can supplement with legal + compliance reviews of your business operations.


A user-friendly way to set up, access & discuss your business performance on the go that doesn't need your IT department's continual support to run effectively.


Blue Ocean Strategy Australia® is a certified Gold-Partner in assisting clients implement IdeaScale to capture, share, assess & harness ideas.


Powered by Natural Language Processing (NLP) TITAN assists our clients quickly understand the quality of their existing legal documents. This includes a comparison to a growing database of precedents to help identify gaps + areas for improvement.

Business Propel

A free business health check to help pinpoint areas or risk and opportunities for improvement. Step up to Business Propel Professional for improved results.

Compliance Hub

Designed to augment the need for a dedicated compliance officer.

Blue ocean strategy®

Every business as part of its corporate governance needs to properly consider strategy. All too often the focus on short-term business objectives dominate the corporate agenda.

If strategy is considered at all, it typically follows the traditional "Red Ocean" route of developing improved products +/or services for existing customers.

As markets mature this approach translates into a bloody fight with direct competitors in a shrinking marketplace -> hence the term "Red" Ocean".


Blue Ocean Strategy® is developed & owned by W. Chan Kim + Renée Mauborgne Professors of Strategy at INSEAD, one of the world's top business schools, and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.

For 10 years straight, Kim + Mauborgne have been ranked in the top 5 management gurus in the world by Thinkers50.

Blue Ocean Strategy®

Blue Ocean Strategy® is the simultaneous pursuit of differentiation + low cost to open up unchartered market space [where no direct competitors exist] created by the newly generated demand.





per month (incl. GST)
min. 6 month commitment.

  • Initial legal consultation for 1 matter (no additional charge for a follow up call related to the same matter).

  • Identity Protection + Privacy & CyberSecurity Best Practice Advice

  • VOI - Verification of Identity

  • Optional Add-On

    Self-Service Personal Legal Docs with unlimited updates:

    -> Simple Will*

    -> Enduring PoA (Power of Attorney)

    -> Living Will/Advance Health Directive

    Note: *Our chatbot [Cicero]℠ offers a  short self-assessment quiz to help you determine whether or not your intended Will is complex (that is, whether or not you will need legal assistance)!


Contact us


innovative Counsel also known as [iC]℠ is a #NewLaw term we have coined to define what we believe our clients will increasingly need:

A new breed of #Lawyer + #Advisory Team
-> multi-disciplinary, proactive & #ValueFocused.

James D. Ford GAICD

Founder, M.D. & General Practice Lawyer

  • Legal services

  • Business + Legal Technology Solutions [BOLTS]℠

  • Blue Ocean Strategy® Services [BOSS]℠

Andrew Nelson

M.D. of Blue Ocean Strategy Australia®

  • Growth

  • Innovation

  • Continuous improvement

Ursula Dauenhauer


  • Customer-centric growth

  • Innovation

Michael Yacoub


  • Business development

  • Strategic marketing

  • Leadership building

  • Turn-key business operations

James D. Ford GAICD

Founder, M.D. & General Practice Lawyer

  • Legal services

  • Business + Legal Technology Solutions [BOLTS]℠

  • Blue Ocean Strategy® Services [BOSS]℠

Why work with us?

I highly recommend James if you require legal advice, especially when time is of the essence. I needed help with a complex matter relating to property purchase, and within an hour of contacting James, I was able to meet him and discuss the issues and have him explain my options with clear references to the applicable law. James continued to work on the matter afterwards and explain my situation and options by the end of the same day. I had not met a lawyer before who was as fast and ready to help as James. It was a great experience to work with him.

Zoltan Toth | Principal Electronics Engineer @ NearMap




Oct 2019

James is an experienced lawyer who I had the pleasure of working with previously. I highly recommend James.

Connor James | Founder of Compliance Quarter [Westpac "Business of Tomorrow" Winner 2018] + Principal Solicitor @ Law Quarter


Oct 2019

James and the team at Blue Ocean have advised us on a number of matters relating to retail leasing and commercial property purchase over the past 12 months. We’ve found his advice extremely valuable throughout, and he has helped us avoid what could have been significant/expensive issues in the future by providing his input and expertise. He’s always quick to respond to any questions or queries and overall the fees are very reasonable. We will continue to use Blue Ocean in the future and can highly recommend to others.

Jade Lillo-Trynes




Sep 2019

Blue Ocean Law Group went the extra mile to deliver by collaborating with a local New Zealand law firm to deliver the Questrade (Canada) VOI – Verification of Identity I needed.

Sam Martin | Supervisor | Assurance + Advisory [Deloitte. N.Z.]


Sep 2019

James has been a pleasure to deal with and helped me resolve a very complex legal matter with a positive outcome. I would not hesitate to engage his services again.

Rebecca Fink


Apr 2019

Very professional, timely, diligent and efficient with outstanding customer service. Worked with James and the team on a matter that required empathy and he went out of his way to overdeliver. Thanks James.

Stacey Christie


Mar 2019

Great patience, very good advice, a rare combination.

David Cameron


Feb 2019

James is Wonderful! He was Professional, Efficient and Kind. Highly recommend him.

Joanne Thompson


Feb 2019

James was very professional and very accommodating. So easy to make an appointment through LawTap. Highly recommended!

Congdu He


Feb 2019

More testimonials

Contact us

Ahoy there!

Tip: Book Online

-> use the "Book via LawTap" button below to book
a standard phone call or meeting in person
at any one of our 3 co-working locations
in the Sydney C.B.D.; or

-> use Legaler
to book a remote voice or video-conference
using end-to-end encryption with
secure messaging, file + screen sharing.

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