Welcome Message

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Welcome to the Blue Ocean Law Group
Welcome to the Blue Ocean Law Group.

Ahoy there!

It is my genuine pleasure to welcome you to the Blue Ocean Law Group a.k.a. BLUEOCEAN.law

We are Different on Purpose

Blue Ocean Law Group is designed to be different, starting from a blank canvas using the principles of Blue Ocean Strategy®.

If you are thinking that we are unlike any other law firm you have encountered to date then we have succeeded in differentiating ourselves from a traditional law firm.

'Every day, clients are faced with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow!
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.
In his best seller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.
It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.'

When your business brand + the way it is positioned stands out boldly, it attracts attention… and lowers your marketing costs.

Blue Ocean Strategy® describes this as a key enabling concept using the term "Differentiation".

Welcome to Blue Ocean Law Group & our vision of the future delivery of legal services.

Embark on your legal journey, with a Deep Dive of our website ...

As you explore this [700+] page website, I recommend you start by:
1️⃣ Clicking on the blue switch on our home page to toggle between 'blue and red ocean mode';

2️⃣ Watching the Blue Ocean Strategy® videos; and

3️⃣ Taking our Free Legal Health Checks ❤️ [Australia].
I personally hope that you discover tons of value and start to change your opinion about lawyers for the better.

Our Expansion Plans ... A Work in Progress!

⭐️ Blue Ocean Law Group are currently in the process of expanding our legal service offerings from Australia to New Zealand and California, and in due course the UK under the Australia-UK Free Trade Agreement.

Tip #1 ➲ Google Translate

If English is not your native language and you would prefer read our website content using your own, you will most likely be able to effectively navigate our entire website by using Google Translate which offers a selection of [100+ languages].

When Google Translate displays its translation our website's top menu is removed.

If you scroll down to the bottom of the translated webpage you will find you will be able to use our website footer to navigate our website (as it effectively mirrors all the items in our top menu).

Tip #2 ➲ You can Create Legal Documents (or at least start) using your Mobile Phone

We have designed our website so that after you start creating a legal document using your mobile phone, all you need to do is rotate your phone to a horizontal position (in other words landscape mode) to continue the process.

If you run out of time or find it difficult to enter information using your mobile phone, you can save your work and a link will be sent to your email address that you can use to resume the process once you are at your laptop/desktop.


This FAQ was created by James D. Ford Esq., GAICD CIPP/US CC | Principal Solicitor, Blue Ocean Law Group℠.

State of California Bar Number: 346590