Blue Ocean Law Group

please Click the switch
to chart your course …

I want to do business as usual

For clients looking for standard legal and business services

I want to chart new markets

For clients focused on Blue Ocean Strategy®

Who we are

Established in 2017, we are a #NewLaw Firm using award-winning co-working spaces in the Sydney, Melbourne & Brisbane CBD's.

We have designed Blue Ocean Law Group℠ to be different on purpose, starting from a blank canvas using the principles of Blue Ocean Strategy®.

As a result, we are currently the only law firm in Australia:

🌊 Directly providing clients with 24/7 access to instantly create circa 140+ Legal Documents using Embedded Lawyer-Logic™; or

🌊 The opportunity to start the process 24/7 & have a lawyer assist to complete the Legal Document during normal business hours.

🌊 All States + Territories of Australia are covered;

🌊 All major areas of Law ➲ both Personal + Business;

🌊 Fixed-Fee or Member Subscription Pricing.

What we do

Legal services

In Blue Ocean mode we deliver:

[Self-Service] Legal with support from our legal team + collaboration with external law firms when required.

Self-Service Legal Documents

Peruse our growing list of [Self-Service] Australian legal documents. Purchase an individual legal document as needed or subscribe for 50%+ member discounts.

AGREED PricING

For non-litigous matters, where you only need specific deliverables: we can agree on the pricing up front.

Subscribe for Legal + Compliance Services

We have packaged traditional legal services (select PRICING from the menu or scroll down for details) to cater to all client categories from Individuals, Sole-Traders / Directors / Shareholders/ General Counsel to Board of Directors / Chairman for local + foreign companies carrying on business in Australia or New Zealand.

Dispute resolution + litigation

Whether it is a dispute with your neighbour, business partner/s, professional advisor/s, or bank we can help you articulate your desired outcome and get you the best chance at settling your dispute. We hand-pick the best barristers so that your legal team is well positioned to argue the merits of your case through to trial, retrial, and appeal/s (if any).

Business and legal technology

We have carefully selected a range of Blue Ocean Strategy® enabling business + legal technology solutions [BOLTS]℠ + entered into strategic alliances to enhance our ability to chart new markets. Where appropriate we share these solutions with our clients.

Here are a few examples:

iubenda

A self-service, user-friendly, multi-lingual, comprehensive + transparent, globally compliant Privacy Policy (incl. GDPR) + Cookie Consent solution [ask us about the Terms + Conditions beta] for your website or app; we can supplement with legal + compliance reviews of your business operations.

Domo

A user-friendly way to set up, access & discuss your business performance on the go that doesn't need your IT department's continual support to run effectively.

Ideascale

Blue Ocean Strategy Australia® is a certified Gold-Partner in assisting clients implement IdeaScale to capture, share, assess & harness ideas.

Titan

Powered by Natural Language Processing (NLP) TITAN assists our clients quickly understand the quality of their existing legal documents. This includes a comparison to a growing database of precedents to help identify gaps + areas for improvement.

Business Propel

A free business health check to help pinpoint areas or risk and opportunities for improvement. Step up to Business Propel Professional for improved results.

Compliance Hub

Designed to augment the need for a dedicated compliance officer.

Blue ocean strategy®

Every business as part of its corporate governance needs to properly consider strategy. All too often the focus on short-term business objectives dominate the corporate agenda.

If strategy is considered at all, it typically follows the traditional "Red Ocean" route of developing improved products +/or services for existing customers.

As markets mature this approach translates into a bloody fight with direct competitors in a shrinking marketplace -> hence the term "Red" Ocean".

Blue Ocean Strategy®

Blue Ocean Strategy® is the simultaneous pursuit of differentiation + low cost to open up unchartered market space [where no direct competitors exist] created by the newly generated demand.

Pricing

Buccaneer

$

27.50

per month (incl. GST)
min. 6 month commitment.

Captain


Contact us

Team

innovative Counsel also known as [iC]℠ is a #NewLaw term we have coined to define what we believe our clients will increasingly need:

A new breed of #Lawyer / #Solicitor + #Advisory Team
-> multi-disciplinary, proactive & #ValueFocused.

James D. Ford GAICD

Founder, M.D. & General Practice Lawyer

  • Legal services

  • Business + Legal Technology Solutions [BOLTS]℠

  • Blue Ocean Strategy® Services [BOSS]℠

Andrew Nelson

M.D. of Blue Ocean Strategy Australia®

  • Growth

  • Innovation

  • Continuous improvement

Ursula Dauenhauer

Consultant

  • Customer-centric growth

  • Innovation

Michael Yacoub

Consultant

  • Business development

  • Strategic marketing

  • Leadership building

  • Turn-key business operations

Shakvaan Wijetunga

Virtual Intern

  • Interested in Dispute Resolution / Litigation

  • Author of Article -> Force Majeure Clauses & Frustration: “Why the COVID-19 Pandemic is a Wake-Up Call!”

  • Latin + Classical Greek

  • Professional Musician

Ivy San

Virtual Intern

  • Interested in Foreign Investment / Business in Australia

  • Animal Rights Advocacy

  • Multilingual ➲ English (Native) | Burmese (Native) | Korean (Professional) | Mandarin Chinese (Fluent)| Thai (Fluent)

Sissy Qin

Virtual Intern

  • Multilingual ➲ English (Native) | Japanese (Fluent) | Chinese Mandarin (Conversational)

  • Interested in Intellectual Property Law + International Family Law related to child abductions

  • Tech-Savvy

Aisha Mubashar

Virtual Intern

  • Interested in Family Law

  • Initial Focus on Quizzes + Legal Chatbots

  • Multi-lingual ➲ English | Urdu

James D. Ford GAICD

Founder, M.D. & General Practice Lawyer

  • Legal services

  • Business + Legal Technology Solutions [BOLTS]℠

  • Blue Ocean Strategy® Services [BOSS]℠

Shakvaan Wijetunga

Virtual Intern

  • Interested in Dispute Resolution / Litigation

  • Author of Article -> Force Majeure Clauses & Frustration: “Why the COVID-19 Pandemic is a Wake-Up Call!”

  • Latin + Classical Greek

  • Professional Musician

Ivy San

Virtual Intern

  • Interested in Foreign Investment / Business in Australia

  • Animal Rights Advocacy

  • Multilingual ➲ English (Native) | Burmese (Native) | Korean (Professional) | Mandarin Chinese (Fluent)| Thai (Fluent)

Sissy Qin

Virtual Intern

  • Multilingual ➲ English (Native) | Japanese (Fluent) | Chinese Mandarin (Conversational)

  • Interested in Intellectual Property Law + International Family Law related to child abductions

  • Tech-Savvy

Aisha Mubashar

Virtual Intern

  • Interested in Family Law

  • Initial Focus on Quizzes + Legal Chatbots

  • Multi-lingual ➲ English | Urdu

Why work with us?

Positive: Professionalism, Responsiveness. I'm one of those nightmare clients that know enough about the law to get themselves into trouble. The restraint and patience that they showed throughout the process; taking the time to explain things I overlooked or didn't understand is one of the best parts of the experience.

Stefan Kent | NSW Conveyancing Matter

,

Google

20

Jul 2021

I had called a few people to help me with conveyancing and every single one were either impatient, humourless, or uninterested. Speaking with James on the phone felt like I was catching up with a mate and served to calm the nerves that came with my first property purchase. Look forward to working with them again!

Stefan Kent | NSW Conveyancing Matter [Cont.]

20

Jul 2021

The self serve resources on the website that they offer also gave me a chance to do a bit of my own research and calm my nerves at 3am. The free legal health check was great! There`s a lot of things in my business that I didn`t realize needed attention. Saved me a bit of cash having to consult a commercial lawyer asking basic questions.

Stefan Kent | NSW Conveyancing Matter [More.]

,

FirmChecker

19

Jul 2021

An up and coming, innovative firm that does things differently. Blue Ocean takes an interdisciplinary approach to its personal + commercial law practice to ensure you’re getting what you + your company needs. It has a growing list of automated 24/7 legal documents with Embedded Lawyer-Logic™ …

Blue Ocean Law Group ➲ Best Law Firms in Sydney [2020 + 2021]

23

Jun 2021

James is very kind and helpful. He is also a very experienced and informative lawyer you can rely on.

T Z

25

May 2021

Client who “tried for free” our 1-page NDA: “I did James, thanks! I found it really easy and the document looks great. Melissa”

Client Feedback on our Free 1-page NDA

6

Nov 2020

Positive: Professionalism, Quality, Responsiveness, Value. "Best of the best service! James is so kind and really likes to help. Very professional and knowledgeable too!"

Yan Zheng

10

Jul 2020

Positive: Responsiveness. "Insightful and adaptive legal service. Exceptional communication and collaborative working style - highly recommended."

Emily Stevens

14

Jun 2020

Positive: Professionalism, Quality, Responsiveness, Value. "The service from James Ford at Blue Ocean Law Group has been excellent. Very reassuring."

John Terry

2

Jun 2020

More testimonials

Contact us

Ahoy there!

➲ We use Legaler.com for remote voice or video-conference using end-to-end encryption with secure messaging, file + screen sharing with no need to download a dedicated app as it works directly from your browser.

Your character

your nearest location

Thank you! Your submission has been received!
Oops! Please check your details and try again.