Blue Ocean Law Group

Please choose a route

I want to do business as usual

For clients looking for standard legal and business services

I want to chart new markets

For clients focused on Blue Ocean Strategy®

Who we are

We are a #NewLaw Firm designed from a blank canvas using the principles of Blue Ocean Strategy® so that our clients can:

-> approach Blue Ocean Law Group℠ as their first port of call [as a general practice law firm] to provide 1-stop shop service; +/or

-> instantly generate [Self-Service] legal documents 24/7:

    ➲  from our growing catalogue [70+] of quality legal documents which automatically adapt to cover all States + Territories of Australia; and

    ➲ span personal [Estate Planning, Family LawLitigation + Dispute Resolution, Loans Security + Guarantees]; +/or

    ➲ business legal categories [Essential, Company Secretarial, Corporate / Commercial Law, Employment Law, Insolvency Law, Intellectual Property Law, Property Law];

    ➲ at any time our clients can decide to upgrade to [Lawyer-Assisted] or [Full-Service].

-> offer corporate governance (including Blue Ocean Strategy® Services [BOSS]℠) in an exclusive strategic alliance with Blue Ocean Strategy Australia®.

Blue Ocean Law Group℠ have recently achieved #GoogleGold temporarily securing the #1 organic (unpaid) spot for the Google search term "Top Rated Sydney Law Firms".

Start to develop your Blue Ocean Strategy® mindset

Embark on a Treasure Hunt:

-> can you find the "6 Red Ocean Traps" video?

Hint: click the main switch above to CHOOSE A ROUTE.

Keep a lookout for the roaming shark!

Blue Cow!?

"Every day, clients are faced with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow!"

Our goal is to be truly remarkable in everything we do.

What we do

Legal services

In Blue Ocean mode we deliver:

-> [Self-Service] Legal with support from our lawyers / solicitors when required.

Blue Ocean Opportunities in the Legal Profession

When Blue Ocean Strategy® is applied to the legal profession a large untapped market* can be quickly identified:

* an estimated 85% of Australians fail to contact a lawyer when experiencing a legal issue.

We have packaged our introductory legal services to provide simple solutions for everyday legal needs + made them available via an affordable subscription model.

Self-Service Legal Documents

Ask about our growing list of [Self-Service] legal documents for Australia, U.S.A. + U.K. Purchase an individual legal document or subscribe to access our growing library of legal precedents. Manage your risk by taking a short-quiz to help determine whether you need a lawyer to assist.


For non-litigous matters, where you only need specific deliverables: we can agree on the pricing up front.

Subscribe for Legal + Compliance Services

We have packaged traditional legal services (select PRICING from the menu or scroll down for details) to cater to all client categories from Individuals, Sole-Traders / Directors / Shareholders/ General Counsel to Board of Directors / Chairman for local + foreign companies carrying on business in Australia or New Zealand.

Dispute resolution + litigation

Whether it is a dispute with your neighbour, business partner/s, professional advisor/s, or bank we can help you articulate your desired outcome and get you the best chance at settling your dispute. We hand-pick the best barristers so that your legal team is well positioned to argue the merits of your case through to trial, retrial, and appeal/s (if any).

Business and legal technology

We have carefully selected a range of Blue Ocean Strategy® enabling business + legal technology solutions [BOLTS]℠ + entered into strategic alliances to enhance our ability to chart new markets. Where appropriate we share these solutions with our clients.

Here are a few examples:


A self-service, user-friendly, multi-lingual, comprehensive + transparent, globally compliant Privacy Policy (incl. GDPR) + Cookie Consent solution [ask us about the Terms + Conditions beta] for your website or app; we can supplement with legal + compliance reviews of your business operations.


A user-friendly way to set up, access & discuss your business performance on the go that doesn't need your IT department's continual support to run effectively.


Blue Ocean Strategy Australia® is a certified Gold-Partner in assisting clients implement IdeaScale to capture, share, assess & harness ideas.


Powered by Natural Language Processing (NLP) TITAN assists our clients quickly understand the quality of their existing legal documents. This includes a comparison to a growing database of precedents to help identify gaps + areas for improvement.

Business Propel

A free business health check to help pinpoint areas or risk and opportunities for improvement. Step up to Business Propel Professional for improved results.

Compliance Hub

Designed to augment the need for a dedicated compliance officer.

Blue ocean strategy®

Every business as part of its corporate governance needs to properly consider strategy. All too often the focus on short-term business objectives dominate the corporate agenda.

If strategy is considered at all, it typically follows the traditional "Red Ocean" route of developing improved products +/or services for existing customers.

As markets mature this approach translates into a bloody fight with direct competitors in a shrinking marketplace -> hence the term "Red" Ocean".


Blue Ocean Strategy® is developed & owned by W. Chan Kim + Renée Mauborgne Professors of Strategy at INSEAD, one of the world's top business schools, and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.

For 10 years straight, Kim + Mauborgne have been ranked in the top 5 management gurus in the world by Thinkers50.

Blue Ocean Strategy®

Blue Ocean Strategy® is the simultaneous pursuit of differentiation + low cost to open up unchartered market space [where no direct competitors exist] created by the newly generated demand.





per month (incl. GST)
min. 6 month commitment.


Contact us


innovative Counsel also known as [iC]℠ is a #NewLaw term we have coined to define what we believe our clients will increasingly need:

A new breed of #Lawyer / #Solicitor + #Advisory Team
-> multi-disciplinary, proactive & #ValueFocused.

James D. Ford GAICD

Founder, M.D. & General Practice Lawyer

  • Legal services

  • Business + Legal Technology Solutions [BOLTS]℠

  • Blue Ocean Strategy® Services [BOSS]℠

Andrew Nelson

M.D. of Blue Ocean Strategy Australia®

  • Growth

  • Innovation

  • Continuous improvement

Ursula Dauenhauer


  • Customer-centric growth

  • Innovation

Michael Yacoub


  • Business development

  • Strategic marketing

  • Leadership building

  • Turn-key business operations

James D. Ford GAICD

Founder, M.D. & General Practice Lawyer

  • Legal services

  • Business + Legal Technology Solutions [BOLTS]℠

  • Blue Ocean Strategy® Services [BOSS]℠

Why work with us?

Positive: Professionalism, Quality, Responsiveness, Value. "Best of the best service! James is so kind and really likes to help. Very professional and knowledgeable too!"

Yan Zheng




Jul 2020

Positive: Responsiveness. "Insightful and adaptive legal service. Exceptional communication and collaborative working style - highly recommended."

Emily Stevens


Jun 2020

Positive: Professionalism, Quality, Responsiveness, Value. "The service from James Ford at Blue Ocean Law Group has been excellent. Very reassuring."

John Terry




Jun 2020

Professional knowledgeable. "The lawyer is really trying to understand the situation and give me the best advice for every possible way to protect my rights. The lawyer also gives advice on things I didn't request initially but definitely need in the future."

Amanda Xu


May 2020

Outstanding Service, second to none. "Overall the experience was outstanding. Their attention to detail was great, which is what you want from a law firm. They also went the extra mile by protecting the documents supplied against fraud so we could verify each piece of information."

Robert Ablinger | Co-founder + CTO - TraxPrint


May 2020

"I highly recommend James if you require legal advice, especially when time is of the essence. I needed help with a complex matter relating to property purchase, and within an hour of contacting James, I was able to meet him and discuss the issues and have him explain my options with clear references to the applicable law. James continued to work on the matter afterwards and explain my situation and options by the end of the same day. I had not met a lawyer before who was as fast and ready to help as James. It was a great experience to work with him."

Zoltan Toth | Principal Electronics Engineer @ NearMap


Oct 2019

"James is an experienced lawyer who I had the pleasure of working with previously. I highly recommend James."

Connor James | Founder of Compliance Quarter [Westpac "Business of Tomorrow" Winner 2018] + Principal Solicitor @ Law Quarter


Oct 2019

"James and the team at Blue Ocean have advised us on a number of matters relating to retail leasing and commercial property purchase over the past 12 months. We’ve found his advice extremely valuable throughout, and he has helped us avoid what could have been significant/expensive issues in the future by providing his input and expertise. He’s always quick to respond to any questions or queries and overall the fees are very reasonable. We will continue to use Blue Ocean in the future and can highly recommend to others."

Jade Lillo-Trynes


Sep 2019

"Blue Ocean Law Group went the extra mile to deliver by collaborating with a local New Zealand law firm to deliver the Questrade (Canada) VOI – Verification of Identity I needed."

Sam Martin | Supervisor | Assurance + Advisory [Deloitte. N.Z.]


Sep 2019

More testimonials

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