A Key Concept within Blue Ocean Strategy ® is Differentiation: Think "Blue Cow"!

Blue Cow!

"Every day, clients are faced with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow!

Our goal is to be truly remarkable in everything we do."

When your business brand + the way it is positioned stands out boldly, it attracts attention…

Blue Ocean Strategy® describes this as a key enabling concept using the term "Differentiation".

What is a Purple Cow?

One way to Differentiate your business so that it can capture and hold the attention of new Blue Ocean markets is to follow the lead of Seth Godin who coined the term "Purple Cow" when he wrote the book "Purple Cow: Transform your Business by Being Remarkable".

Publisher's Summary (Penguin)

"You're either a Purple Cow or you're not.
You're either remarkable or invisible.
Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common?
How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last?
The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore.
The golden age of advertising is over.
It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.
In his new best seller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.
It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place."

©2020 Seth Godin (P)2020 Penguin Audio (copied for illustrative purposes using Fair Use principles).

Credits:

This FAQ was written by James D. Ford GAICD | Principal Solicitor, Blue Ocean Law Group℠.