What is considered "personal information" under Australian Privacy Law?

What is considered "personal information"?

Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable:

➲ Whether the information or opinion is true or not; and

➲ Whether the information or opinion is recorded in a material form or not.

The above definition of Personal Information is quite broad, and can include Internet Protocol (IP) addresses, Unique Device Identifiers (UDIDs) such as for a mobile phone or tablet, and other unique identifiers in specific circumstances.

Location information, may also be covered because it can reveal user activity patterns and habits.

If you are unsure whether you are using Personal Information please refer to this guide issued by the OAIC, and if still unsure please seek independent Legal Advice.

Important: If you trade in, or use Personal Information to sell advertising, including via an app, you’ll likely fall under the Privacy Act.


This FAQ was written by James D. Ford GAICD | Principal Solicitor, Blue Ocean Law Group℠.

Important Notice:

This FAQ is intended for general interest + information only.

It is not legal advice, nor should it be relied upon or used as such.

We recommend you always consult a lawyer for legal advice specifically tailored to your needs & circumstances.